(click images below for deep dives)
Developing brand strategy, new positioning, developing new (international) formats, product design & packaging, creating a totally new mentality with award winning advertising: both print, online and TV. Developing e-commerce channel, driving relevancy, attracting younger customers with very successful activations and virals.
Brand strategy and positioning project for Sligro Foodservice, renewing brand identity, remodeling the leading NL cash & carry format, developing new content strategy: new blog for foodies and chefs, new magazine.
Developing e-commerce channel and digital marketing, developing advertising campaigns, building and coaching new marketing team, resetting content strategy with new tone & style.
Sharpening positioning and developing new brand promise, renewing digital customer proposition (new CMS and CRM), developing new retail format, new (digital) advertising and media approach, rolling out new private labels, creating a marketing and digital team.
Traveling with Froukje de Jong (楊昱萱) in China to learn, interview and publish about new and smart retail formats, developed by Alibaba, Tencent and others.
Transformation of a fashion company, from a family owned local hero, into a professional omni channel fashion brand. Piloting through pandemic. Adding new channels and platforms, creating a new leadership team and external and forward looking orientation. Reporting to PE ownership, Quadrum Capital.
