Direct-to-Consumer (DtC) platforms are omni present in today's online retail. They enable consumers to stand out in the crowd, with easy and transparant e-commerce. But what are the key elements of their marketing approach?
This article is about Chinese millennials, with some insights on how they live and shop. Highlighting some remarkable differences between Europe and China. It was first published in April 2019 in Dutch Marketing Journal Adformatie.
Instead of going West next time, travel East. Retail and e-commerce in the fast lane.
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