Many flagship stores are just a regular store with an abundance of space. The same number of products are displayed more widely. Fancy gadgets and irrelevant visual merchandising, finished off with huge LCD screens often cover that it's really much ado about nothing. Some though are a delight, a bliss. Amsterdam based Rituals opened 'House of Rituals' in October to give momentum to its 20 years anniversary. The aim was quite ambitious: to transcend from a cosmetics brand into the art of soulful living.
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