Fashion retail was already in a dire condition in 2019. 2020 was brutal. But what's happening now is beyond any comprehension. Non essential stores are going down. State of Art, a men's fashion retail brand in Netherlands and Belgium, was a very successful business until March 13, 2020. We will be again in 2022 and beyond.
Read MoreCovid-19 hit like a bullet. Much is said already, but I've found some new insights like: cash is the new God. Maslow is back. Hope is not a strategy. Forget forecasting. Dividends versus subsidies. Shit rolls downhill. And most of all: you are a leader, not an funeral undertaker. Show some resilience. It's definitely business as not usual.
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