Covid-19 hit like a bullet. Much is said already, but I've found some new insights like: cash is the new God. Maslow is back. Hope is not a strategy. Forget forecasting. Dividends versus subsidies. Shit rolls downhill. And most of all: you are a leader, not an funeral undertaker. Show some resilience. It's definitely business as not usual.
Read Moret's all about the experience. Just the product alone, its function, price or quality, won't do anymore. This golden marketing rule might be less relevant for some low value items, it is certainly vital for premium products and services. Customers tend to love the orientation, comparing alternatives, and presale interactions. Unboxing luxury items is not an online fad anymore, it's a powerful marketing instrument. But not for Tesla.
Read MoreI have selected some of Christmas' best. As always most are made in Britain. These are great times to air some really lengthy ads in the age of 5 seconds pre-rolls, display ads and banners.
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